TitleHugfest
Agency
Campaign Hugfest
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Telecine
Editing Company
Chief Creative Officer ..e Ba.....li Subscribers Only
Executive Producer E..a Wi.....son Subscribers Only
Mixer ..m C...s Subscribers Only
Mixer D..e W..g Subscribers Only
Mix L..e S....os Subscribers Only
Editor ..m H....od Subscribers Only
Director of Photography (DOP) G...a P...s Subscribers Only
Line Producer ..b T....en Subscribers Only
Director C...g Gi.....ie Subscribers Only
Executive Creative Director J...n Sp....ng Subscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Project Manager El.....th Go.....in Subscribers Only
Executive Agency Producer I....ra C....er Subscribers Only
Executive Agency Producer G..y Pa....ff Subscribers Only
Art Director ..n T....rt Subscribers Only
Copywriter C...s J...s Subscribers Only
Actor / Celebrity B...e W...is Subscribers Only
Creative Director ..n Pa......ros Subscribers Only
Creative Director C...k Bl.....ll Subscribers Only
Talent/Actors F..d A....en Subscribers Only

About RPA

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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