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TitleColosseum
Agency
Production Company
Editing Company
Campaign Surround Yourself
Advertiser Samsung
Brand Samsung

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LanguageEnglish
Type Television
Length
Production Company P..k Pi....es Subscribers Only
Editing Company F....ot Subscribers Only
Audio Post Production 750MPH
Special Effects / VFX ..e M...ng P....re C....ny Subscribers Only
Executive Creative Director Jo....an B...ey Subscribers Only
Art Director
Copywriter M...y T...r Subscribers Only
Director N...an P...e Subscribers Only
Production Company Producer
Director of Photography G...y L...e Subscribers Only
Account Planner A....ny ..x Subscribers Only
Account Planner
Agency Producer M..t Cr.....ll Subscribers Only
Account Manager G..y S....ns Subscribers Only
Account Manager
Editor P..l Ha.....tle Subscribers Only
Editor J...o Wood.........nson Subscribers Only
Audio Post Production

About CHI&Partners

In 2001 Clemmow Hornby Inge set out to change the rules and create a new model agency founded on producing Big Ideas for Ambitious Brands and then bringing them to life across all media. It worked.

CHI&Partners are now the UK’s leading independent full service agency. We offer fully integrated marketing solutions with a broad, eclectic mix of practitioners who develop media-neutral ideas and execute them in the most appropriate channels. It’s one seamless team of people who are both specialists and generalists - expert in their respective communication disciplines, but fluent in them all. Our specialisms cover everything from advertising to digital to direct to design to point of sale and media buying & planning - all under one roof.

At the heart of our success is a unique process designed to find those Big Ideas. We created it, developed it over time and it now forms the core of the agency and our manifesto for the future. In a nutshell: As people stop watching traditional advertising and start interacting with media, brand communications that fail to get consumer participation are increasingly wasted. This means our clients need big ideas for their brands that are so powerful, so entertaining, or so useful that people won’t skip past – in fact they will pass them on to others. This means understanding new consumer behaviours. It means going beyond engagement – to the facilitation of brand participation. To achieve this all communications disciplines need to work together, not in silos. The consumer is our partner, not our target. Instead of ‘advertising in’, it needs to be ‘product out’ – getting consumer participation with the brand at all touchpoints, and almost certainly these days putting digital at the heart of the communication. This is how we work at CHI&Partners. We don’t just advertise our clients’ brands – we get them talked about and interacted with - unleashing the power of participation.

Latest News

TALKTALK TURNS TO FILTERS FOR TENTH X FACTOR SPONSORSHIP CAMPAIGN

CHI&Partners and MPC Creative team up once again on TalkTalk’s X Factor idents,

giving families at home the chance to star on TV

 

FX Star app features fun filters including Apple Head, Comic Book, Party Paint, and Glam Rock

TalkTalk will tomorrow continue its sponsorship of The X Factor for the tenth year, with ‘FX Star’ – an ambitious new twist on its popular user-generated idents campaigns.

Created once again by CHI&Partners, this year’s idents will feature performances created at home by X Factor fans, using TalkTalk’s ‘FX Star’ app.

‘FX Star’ allows users to create their own music videos, lip-syncing along to their favourite tracks, and adding a splash of glamour or comedy to their performances with fun filters such as ‘Apple Head’, ‘Party Paint’, ‘Comic Book’, ‘Glam Rock’, ‘Teddy Boys’ or ‘Flower Power’.

The best videos to be submitted by the general public each week will then be selected to air on TV during The X Factor ad breaks.

The app, which was designed and built by CHI&Partners and MPC Creative, launches in the App Store and Google Play this weekend, with five filters and three tracks: Zara Larsson’s ‘Lush Life’, Sigala’s ‘Give Me Your Love’, Birdy’s ‘Wild Horses’.

The app allows groups of up to four people to feature in the same music video, meaning users can create and submit thousands of different combinations in a bid to star on TV.

David Parslow, TalkTalk Marketing Director, commented: “The TalkTalk X Factor ad breaks have become so iconic to the point that they’re almost synonymous with the show. Over the years we’ve helped hundreds of fans appear on TV, given away thousands of money-can’t-buy prizes and delighted thousands of TalkTalk customers with tickets to the show – giving fans the chance to see their favourite acts, judges and presenters live in action.  

“This year’s FX Star is fun, current and entertaining. Like The X Factor, it celebrates the feel-good moments that bring people together and is a chance for our customers, and fans of the show, to enjoy sharing and showcasing their inner pop star.”

Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “TalkTalk has brought some great user-generated content to the big screen over the past ten years. We wanted to build on that and make this year’s X Factor sponsorship big, special and memorable. Filters deserve to be shared and extended to the TV platform – after all, who doesn’t want to be a comic book character singing Zara Larsson’s ‘Lush Life’ with their mum and dad?”

Andre Assalino, Interactive Creative Director at MPC Creative, said: “It’s been a pleasure to work with CHI&Partners on TalkTalk’s X Factor idents once again. This year’s filter-based idea was technically ambitious, and relied on seamlessly integrating real-time face-tracking, 3D rendering and video recording. We had a lot of fun making it, and we’re sure it’ll be a big hit with X Factor fans of all ages getting involved with the show at home.”

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