In India, women were suffering from the debilitating impact of insufficient Iodine in their diets, which made them prone to developing breast cancer, fibrocystic diseases, and complications during pregnancy. In order to correct this problem and provide adequate iodine dosages, Talwar Bindis and the Neelvasant Medical Foundation collaborated to develop a solution to protect Indian women from diseases stemming from iodine deficiencies. So they created the Talwar Bindi – the “Life Saving Dot” infused with iodine – that was used by more than 500 million women in India, making it not only a unique symbol of beauty, but also a symbol of life. |
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| Title | Life Saving Dot |
| Agency | Grey Group Asia Pacific |
| Campaign | Life Saving Dot |
| Advertiser | Talwar Bindi |
| Brand | Talwar Bindi |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Project Manager | S....ep Bh....aj Subscribers Only |
| Producer | J....ta ..o Subscribers Only |
| Illustrator | S...ir Pa.....ty Subscribers Only |
| Designer | S....ep Bh....aj Subscribers Only |
| Designer | S...ir Pa.....ty Subscribers Only |
| Designer | C...ia Cr....ni Subscribers Only |
| Copywriter | ..i S...az Subscribers Only |
| Copywriter | K..n S...h Subscribers Only |
| Chief Creative Officer | ..i S...az Subscribers Only |
| Art Director | C...ia Cr....ni Subscribers Only |
| Art Director | S...ir Pa.....ty Subscribers Only |
| Art Director | S....ep Bh....aj Subscribers Only |
| Art Director | G..p ..w ..n Subscribers Only |
| Account Manager | M...e ..n Subscribers Only |
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