With a focus on growing their creative and brand content capabilities, POSSIBLE adds digital agency Swift to their expanding global presence. Swift brings an impressive roster of clients, including Starbucks, Nestle and HTC to POSSIBLE’s already expansive list.
CEO Shane Atchison, and Swift founders, Liz Valentine and Alicia McVey have been friends for over 10 years and have competed for client work on more than one occasion. Their camaraderie is founded on a respect for each other’s excellence in digital and Shane’s mentorship through Swift’s rapid growth. Swift was recently recognized as “Small Agency of the Year, Northwest” by Advertising Age, which speaks of their creative excellence, innovation and ability to deliver excellent results for their clients.
“Swift’s commitment to generating creative work that is tied to tangible business objectives makes them a natural fit for POSSIBLE,” said Atchison. “Their incredible growth, unmatched content expertise and string of successful client campaigns have garnered them well-deserved praise and recognition. Our team as well as our clients will benefit from the skills and top industry talent Swift brings with it.”
This acquisition comes on the heels of the partnership with Mindshare to create Content+ and will further enhance POSSIBLE’s offering of real-time micro-content in a rapid production environment, gaining a better position for serving clients.
Swift’s headquarters will remain in Portland, where they will continue to grow.
Read more on the WSJ here.