Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves. |
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| Title | Recharge Yourself |
| Agency | Leo Burnett Brussels |
| Campaign | Recharge Yourself |
| Advertiser | Samsung |
| Brand | Samsung S6 / S6 Edge |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | ..m G...ia Subscribers Only |
| Creative Team | W..t G...en Subscribers Only |
| Creative Team | J...en Ve....st Subscribers Only |
| Art Director | N...te .l A...ri Subscribers Only |
| Agency Producer | M....ue Sa.....ans Subscribers Only |
| Production Company | Ec.....od . V...al T....ng Subscribers Only |
| Director | G...er B....en Subscribers Only |
| Director | R...ud Go....ns Subscribers Only |
| Managing Director | K..t Da....ls Subscribers Only |
| Account Director | J...en Ve....en Subscribers Only |
| Account Executive | E...ie P...ud Subscribers Only |
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