Cancer Institute NSW - "Bondi beachgoers get shady with free sunscreen claw machines"

Soap Creative Ultimo, Australia

10746

JC Decaux and Soap Creative have transformed the bus shelters into claw machines. But the gift is a solar product to incitate the passers-by to protect themselves from the sun. This campaign was operated on behalf of the Cancer Institute NSW to raise awareness about skin cancer.
Title	Bondi beachgoers get shady with free sunscreen claw machines
Agency	Soap Creative
Campaign	Pretty Shady
Advertiser	Cancer Institute NSW
Brand	Cancer Institute NSW
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	January 2016
Business Sector	Subscribers Only
Media Type	Outdoor/Out of Home
Length	113 seconds