TitleStraight Outta
BriefWhere did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board.
Campaign Straight Outta
Advertiser Beats Electronics LLC.
Brand Beats By Dr Dre

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Media Type Digital
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Creative Director W..l E....za Subscribers Only
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