TitleStraight Outta
BriefWhere did the biggest social media campaign of the year come from? Straight Outta Compton. Based on the realisation that everyone is proud of where they are from, Beats by Dre launched a campaign celebrating every city in the world. Fans created custom memes to rep their hometowns. As big name stars such as JLo, Chris Rock and Jamie Fox joined in, “Straight Outta” became the number one trending topic on Instagram, Twitter and Facebook in less than 24 hours. Brands, global organisations like the UN and even President Obama jumped on board.
Agency
Campaign Straight Outta
Advertiser Beats Electronics LLC.
Brand Beats By Dr Dre

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Art Director ..i L...s Subscribers Only
Creative Director W..l E....za Subscribers Only
Creative Director Z..h H...er Subscribers Only
Creative Director J...n W...e Subscribers Only
Creative Director D...el I..c Subscribers Only
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Designer Al.....ro La.....ndi Subscribers Only
Designer N....ie ..i Subscribers Only
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Designer S...t H...s Subscribers Only
Producer T...y M...e Subscribers Only
Agency Producer S...e Ch....ng Subscribers Only
Agency Producer M..k De......ich Subscribers Only
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