TitleGive Extra, Get Extra Campaign
BriefHow can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.
Agency
Campaign Give Extra, Get Extra
Advertiser Wm Wrigley Jr. Co.
Brand Extra

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About Energy BBDO

Founded in 1932, Energy BBDO is a full-service advertising agency based in Chicago and a unit of BBDO Worldwide, the most awarded agency network in the world. Energy BBDO functions as a highly creative and nimble boutique with all the benefits of a vast agency network. The agency’s philosophy is “Energize People. Energize Brands.®” and demonstrates the belief that only through powerful connections with consumers can a brand thrive. Energy BBDO creates award-winning and sales-driving marketing for clients including Wrigley, Bayer, Anheuser-Busch, PepsiCo, and Rosetta Stone. 

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