TitleRio De Jeaneiro
BriefA suburban home seems to have been transported to a tropical beach. In passable Portuguese, a British woman sits before two packets of tea. “My husband likes this tea,” she says, indicating one. Then she says of the other: “He also likes this tea.” But, she adds, “I don’t like tea. I like Piña Colada.” Discount store Aldi has gone “totally Rio” to celebrate the Olympics.
Agency
Campaign #TotallyRio
Advertiser Aldi
Brand Aldi

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Media Type Web Film
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Creative Director D..e P...e Subscribers Only
Creative Director N..l La.....er Subscribers Only
Copywriter C...ad R...on Subscribers Only
Art Director ..n K....ry Subscribers Only
Director .J D....ey Subscribers Only
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