TitleMy Son
Title (original language)Mon fils
BriefA mother and her young son are at Ikea, looking at furniture. The little boy seems uncommonly mature: commenting on the design, measuring units, even flirting with the sales woman. When it’s time to pay, he’s got it covered. They go outside to a van, where the boy gets behind the wheel. In a change of perspective we see that he’s a young man – only in his mother’s imagination is he still a little boy. “Mum, I’m only moving around the corner,” he tells her. “I know,” she says quietly, clearly filled with nostalgia. At Ikea, prices remain small forever.
Agency
Campaign My Son
Advertiser IKEA
Brand IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Television & Cinema
Length
Advertising Manager St....nie J....an Subscribers Only
Advertising Manager C...le F....pa Subscribers Only
Advertising Manager K...n Au....in Subscribers Only
Vice President (VP) T...as G....er Subscribers Only
Executive Creative Director G....es Moh........érif Subscribers Only
Art Director Ph....pe Bo.....on Subscribers Only
Copywriter P....ce L...t Subscribers Only
Copywriter H..d .f Ac....ts Subscribers Only
Account Director E...ie Pe....er Subscribers Only
Strategic Planner C....ent Sc....er Subscribers Only
Agency Producer K...a V...i Subscribers Only
Director D...er B....lo Subscribers Only
Production H...Y Subscribers Only
Sound Production Sc....ze Subscribers Only

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