TitleThe BMW Gesture Controlled Banner
BriefWhen BMW integrated ground-breaking gesture control technology into its flagship 7 series cars, the company searched for a way for customers to test out the new technology without being in the car itself. With its gesture control banner ads, the same hand gestures that can be used to control the 7 series also controlled computer screens and made the innovations come alive.
Agency
Campaign The BMW Gesture Controlled Banner
Advertiser BMW
Brand BMW

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Business SectorSubscribers Only
Media Type Web Advertising/Banners
Length
Executive Creative Director D...an Dr.....ki Subscribers Only
Creative Director Fr.....co Be....no Subscribers Only
Art Director M...an Gr.....er Subscribers Only
Copywriter M..c Lu.....nn Subscribers Only
Client Services Director Ch....in He......ger Subscribers Only
Account Manager J...a Dr.....ts Subscribers Only
Digital Strategy Al.....ra P...o Subscribers Only
Digital Project Manager P....ck P...t Subscribers Only
Programmer Ma....as D...r Subscribers Only

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