| Title | We Are Awake |
| Brief | It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake. |
| Agency | Leo Burnett |
| Campaign | We Are Awake |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Television |
| Post Production | MPC LDN |
| Editing Company | The Assembly Rooms |
| Creative Director | A..m T...er Subscribers Only |
| Copywriter | G...am La....nd Subscribers Only |
| Art Director | R....rd Ro....on Subscribers Only |
| Production Company | T....um S...io Subscribers Only |
| Director | J..e M...ty Subscribers Only |
| Production Company Producer | W..l W...rs Subscribers Only |
| Agency Producer | Mi....le H...ey Subscribers Only |
| Director of Photography (DOP) | ..n Fo.....an Subscribers Only |
| Music Company / Composer | L...nd Subscribers Only |
| Audio Post Production | W..e Subscribers Only |
| Editor | ..d P...e Subscribers Only |
| Account Manager | S...n H...tt Subscribers Only |
| Account Manager | B..h W...s Subscribers Only |
| Account Manager | V...i Si....ir Subscribers Only |
| Account Planner | N...l M...e Subscribers Only |
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