TitleEARTH7. The space rover destined for Earth
BriefTo 75% of Russians, who've never left Russia, the rest of the planet can feel as remote as Mars. To inspire them to buy an airline ticket and go out into the world, S7 Airlines and Wieden+Kennedy Amsterdam created EARTH7, the space rover designed for earth. The augmented reality experience put users in the driving seat and enabled them to explore a desert 5,000 miles away using gesture control technology. Participants could win a ticket to any S7 destination.
Agency
Campaign Earth7
Advertiser S7
Brand S7

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