TitleLast Week Tonight- It’s What Connects Us (HBO)
BriefThe “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
Campaign It's What Connects Us
Advertiser Home Box Office, Inc.
Brand HBO

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PostedApril 2017
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About Mekanism

Mekanism is an award-winning full service creative agency with offices in San Francisco, New York, Chicago, and Seattle.
Mekanism works closely with the world’s best brands to create shareable and provocative campaigns that engage audiences. Mekanism has been named to Ad Age's “Agency A List,” Creativity's “The Creative 50,” Effie’s “Most Effective Independent Agencies,” and they have been profiled by The New York Times, Fast Company and ABC’s “Nightline.” Mekanism’s campaigns have been covered and studied by Harvard Business School. 

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