| Title | The Virtual Crashboard |
| Title (original language) | Le simulateur d'impact (anglais) |
| Brief | An interactive digital billboard was erected near busy pedestrian crossings all over the Paris area. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road when the red man was showing. The frightened faces of the pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”. Pictures and films of the frightened faces were used as an online awareness-raising tool. |
| Agency | Serviceplan Group France |
| Campaign | The Virtual Crashboard |
| Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| Brand | Sécurité routière IDF |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Executive Creative Director | H...é P...on Subscribers Only |
| Creative Director | D...el P...z Subscribers Only |
| Associate Creative Director | L...nz La......ner Subscribers Only |
| Associate Creative Director | F...z R�.....cher Subscribers Only |
| Art Director | Fr....ois L....nt Subscribers Only |
| Chief Creative Officer | Al.....er S...ll Subscribers Only |
| Copywriter | Be....in C...é Subscribers Only |
| Producer | R...ud C....rt Subscribers Only |
| Agency Producer | R...ud C....rt Subscribers Only |
| MOTION DESIGN | D...is F...z Subscribers Only |
| Production Manager | I..�s Br.....au Subscribers Only |
| Editor | An.....que M....au Subscribers Only |
| Sound Engineer | Al.....re P....er Subscribers Only |
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