TitleThe Virtual Crashboard
Title (original language)Le simulateur d'impact (anglais)
BriefAn interactive digital billboard was erected near busy pedestrian crossings all over the Paris area. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road when the red man was showing. The frightened faces of the pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”. Pictures and films of the frightened faces were used as an online awareness-raising tool.
Campaign The Virtual Crashboard
Advertiser Direction de la Sécurité et de la Circulation Routières
Brand Sécurité routière IDF

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Date of First Broadcast/Publication Subscribers Only
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Story (original language)Subscribers Only
ProblemSubscribers Only
Media Type Interactive Outdoor Experience
Executive Creative Director H...é P...on Subscribers Only
Creative Director D...el P...z Subscribers Only
Associate Creative Director L...nz La......ner Subscribers Only
Associate Creative Director Subscribers Only
Art Director Fr....ois L....nt Subscribers Only
Chief Creative Officer Al.....er S...ll Subscribers Only
Copywriter Be....in C...é Subscribers Only
Producer R...ud C....rt Subscribers Only
Agency Producer R...ud C....rt Subscribers Only
MOTION DESIGN D...is F...z Subscribers Only
Production Manager Subscribers Only
Editor An.....que M....au Subscribers Only
Sound Engineer Al.....re P....er Subscribers Only

About Serviceplan France

Serviceplan France est une filiale du premier groupe indépendant européen de communication Serviceplan. Ses principaux clients sont Andros, Biogaran, BMW, Cassegrain, Bonne Maman, Danone, Eléphant Bleu, Groupe Heineken (Affligem, Desperados, Fischer, Edelweiss), Logis, Mamie Nova, Matines, Groupe Swania, Urgo, Pick Up ! (Bahlsen), Voyageprivé.com, Western Union … Serviceplan France rassemble 215 collaborateurs et représente un CA de 34 Millions d’euros. En 25 ans d’existence, l’agence a toujours connu un rythme de croissance continue. Elle est également présente à Lyon, dirigée par Carole Giroud. Le 13 octobre 2015, l’agence française Dufresne-Corrigan-Scarlett est devenue Serviceplan Paris.
L’agence de publicité Serviceplan Paris, l’agence média Mediaplus, l’agence digitale Plan.Net, la plateforme de production print et digital Serviceplan Solutions sont réunies au sein de la Maison de la Communication - 114 rue Chaptal I 92300 Levallois-Perret I France T. + 33 (0)1 47 58 12 58.
Créé en Allemagne (Münich) en 1970, Serviceplan Group est présent dans 25 pays et emploie plus de 4100 personnes à travers le monde qui partagent tous la même philosophie : « Building Best Brands ». 

Latest News

Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day 


To coincide with World Mental Health Day on 10th October 2019, Serviceplan Health France collaborated with Fondation Fondamental and Fnapsy (Fédération Nationale des Associations d’usagers en Psychiatrie) on a new campaign designed to raise public awareness around depression, a condition which can be seriously debilitating and is often underestimated.

Courbevoie, 14 October 2019 – Depression is an illness, not a weakness of character: this is the sentiment behind a new Fondation Fondamental campaign from Serviceplan Health France which was launched on 10th October, World Mental Health Day, with a film titled “"The Little Empty Passage".

Every year, depression kills more than 6,000 people in France. Often related to a "depression" or "the blues", depression remains, still today, insufficiently understood, diagnosed and treated. If depression is left untreated, it can take a severe or chronic form and lead to suicide. In order to make an impression, the FondaMental Foundation and Fnapsy, supported by the Klesia Social Protection Group and the Roger de Spoelberch Foundation, are launching an awareness campaign conceived and produced by Serviceplan Health France.

At the heart of the communication is a film "The Little Empty Passage", intended to emphasise that depression is a "serious" disease that can have fatal consequences. Straddling comedy and drama, the film’s director Daniel Perez (Co-Creative Director of Serviceplan Paris) shows how patients with obvious pathologies would be treated if their clinical signs were considered as lightly as the signs of depression are sometimes. This spot was broadcast on October 10 on the Internet and social networks.

Professor Marion Leboyer, Director of the Fondation FondaMental said: “It is urgent to end the myths surrounding depression, which impede its diagnosis and treatment, often resulting in dramatic consequences.“

Claude Finkelstein, President of Fnapsy commented: “Everyone thinks they understand depression, or have experienced it and know how to get out. In truth, there is very little understanding of the living hell experienced by the sufferer, which can include total annihilation of the will, the disappearance of all hope, and the terrible guilt that binds us.”

For more information on the Fondation Fondamental go to: www.fondation-fondamental.org


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