Title SickKids VS: MomStrong
Brief In the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Agency
Cossette
Campaign
SickKids VS: MomStrong
Advertiser
SickKids Foundation
Brand
SickKids Foundation
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Posted May 2017
Business Sector Subscribers Only
Story Subscribers Only
Media Type
Television
Length 90 seconds
Production Company
Rogue Films
Animation Company
The Mill New York
Director
M..k Z...rt Subscribers Only
Agency Network
V....n7 Int.......nal I... Subscribers Only
Holding Company
Bl.....us Subscribers Only
Production Company
S..n ..d B...s F..m C....ny Subscribers Only
Transfer/Online Facility
..e V...ty Subscribers Only
Music/Sound Company
P...te Subscribers Only
Media Agency
..D Subscribers Only
Chief Creative Officer
C...os M...no Subscribers Only
Chief Creative Officer
P...r I...zi Subscribers Only
Creative Director/CW
C...g Mc....sh Subscribers Only
Creative Director/AD
J...es Z...il Subscribers Only
Agency Producer
D..a Th....on Subscribers Only
Account Director
M....sa Le.....rg Subscribers Only
VP, Brand Director
Mi....le P...z Subscribers Only
Director, Strategy
Fe....do A...se Subscribers Only
Chief Strategy Officer
J...n C...ey Subscribers Only
Director
M..k Z...rt Subscribers Only
Executive Producer
..n F..d Subscribers Only
Executive Producer
L...e T...as Subscribers Only
Line Producer
J..f Sc....tz Subscribers Only
Editor
M...a Ra....ic Subscribers Only
Director of Photography
M..k Z...rt Subscribers Only
Director of Photography
E..c K....ns Subscribers Only
Flame Artist
S..n Co....ne Subscribers Only
Colourist
A...ew E....th Subscribers Only
Music Creative Director
V...a D...ul Subscribers Only
VP, Brand Strategy and Communications
L..i D....on Subscribers Only
Director, Integrated Brand Marketing
K..e To....ce Subscribers Only
Associate Director, Community Stakeholder Relations
L..a Ch.....off Subscribers Only
Marketing Manager
T..a T..u Subscribers Only
Director, Public Relations
S...ra Ch.....ti Subscribers Only
Manager, Public Relations
L..n Be....do Subscribers Only
Coordinator, Public Relations
Ma....ne S....no Subscribers Only
