| Title | The Humanium Metal Initiative |
| Brief | There’s a new type of metal on the market: Humanium, made entirely from destroyed illegal firearms. Its purpose is threefold: first, it destroys illegal firearms, one of the world’s biggest and most pressing problems; second, it creates the first supply chain that brings a new kind of “conscious” metal to brands, artists, designers and challenges them to find ways to use it; and third, it generates local income and creates a new source of funding for victims of armed violence, the rebuilding of conflict torn societies and poorly-funded weapon destruction programs. |
| Agency | Åkestam Holst /NoA |
| Campaign | Humanium Metal Initiative |
| Advertiser | IM Swedish Development Partner |
| Brand | IM Swedish Development Partner |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Promotion & Event |
| Length | |
| More Information | Subscribers Only |
| Creative Agency | G...t W...s Subscribers Only |
| Creative Director | J...n P..l Subscribers Only |
| Creative Director | M...us Ja.....on Subscribers Only |
| Creative Director | K...e S�.....uist Subscribers Only |
| Copywriter | A..m Reu......öld Subscribers Only |
| Copywriter | F....ik Da....rg Subscribers Only |
| Copywriter | R...y G...a Subscribers Only |
| Agency Producer | J...a S....rg Subscribers Only |
| Account Planner | ..j B...c Subscribers Only |
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