TitleYour Dreams Start In The Black
Campaign Black Premium Scratchers
Advertiser California State Lottery
Brand California Lottery

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PostedAugust 2017
Business SectorSubscribers Only
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Media Type Television
Production Company
Digital Production P...ic Subscribers Only
Editing Company S....ch Subscribers Only
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Special Effects / VFX J..m Subscribers Only
Managing Director of Broadcast Production P..l Al....se Subscribers Only
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Line Producer M....el A....os Subscribers Only
Project Manager M..e An.....lis Subscribers Only
Director of Digital Production P...r B....tt Subscribers Only
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Executive Producer ..d B...n Subscribers Only
Creative Director G..g B..i Subscribers Only
Production Company Producer Jo....an C...io Subscribers Only
Telecine S..n C....an Subscribers Only
Copywriter W..l D....ow Subscribers Only
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CG Artist Z....ry D....ia Subscribers Only
Executive Producer A...r E....ds Subscribers Only
Creative Director R..l G...ía Subscribers Only
Production Company Producer A...ey G....on Subscribers Only
Lead Flame Artist B...n H...k Subscribers Only
Group Planning Director K....en K...e Subscribers Only
Associate Business Affairs Manager T...is K...er Subscribers Only
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Director R..h ..e Subscribers Only
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Art Director B....on M...ez Subscribers Only
Copywriter N..k M...le Subscribers Only
Director of Photography (DOP) C....io M....da Subscribers Only
Executive Producer C..t O....en Subscribers Only
Production Supervisor ..n O...ld Subscribers Only
Account Director S...ia Pa.....ian Subscribers Only
Chief Creative Officer B...y P...ce Subscribers Only
Account Coordinator A..x P...sa Subscribers Only
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About David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 

Latest News

David&Goliath Names New Chief Marketing Officer and Executive Creative Director Roles

--Michele Tebbe appointed CMO; Josh Miller Assumes Executive Creative Director Role-- 

David Angelo, Founder & Chairman of integrated creative agency David&Goliath (D&G) appoints Michele Tebbe as Chief Marketing Officer, formally D&G’s Managing Director of Strategic Partnerships responsible for new business development, and hired Josh Miller as Executive Creative Director. Reporting directly to Angelo, Tebbe will lead the growth and nurturing of the D&G brand including development of new business, amplifying agency culture and fostering new client relationships. Also reporting to Angelo, Miller’s primary responsibilities include helping to manage the creative department, mentoring new talent, and looking for opportunities to continually optimize in-house production capabilities. He’ll be overseeing creative for clients including California Lottery and Auto–Owners Insurance.


“I’ve had the upmost pleasure of knowing both Michele and Josh professionally for years. Michele brings an unbridled commitment to our agency culture and brand. Not because it’s a job but because she is a challenger herself. And she doesn’t stop at the doors of our agency, she is always thinking of new and different ways to help challenger brands step into their greatness. That is why we felt there is no better person to represent the authenticity and might of the D&G brand,” said David Angelo, founder and chairman of David&Goliath. “Prior to D&G, Josh and I worked together and traveled the world creating a number of campaigns including a global campaign for Fanta. His big thinking, overall production expertise as a director and challenger mindset makes him the ideal creative leader for our brand as we move into the next decade. Together these two individuals bring a level of experience and commitment towards helping challenger brands not just meet but exceed the norm.”


Michele Tebbe, Chief Marketing Officer

Tebbe has been with D&G since September 2014 when she led the new business pitch and eventual win for Jack in the Box. She then went on to lead the Jack in the Box account for two years as Group Account Director before taking on a role in new business development. 


Her previous agency experience includes Group Account Director and Management Supervisor at TBWA/Chiat/Day, Account Director at 180LA and Account Supervisor at FCB Global and has worked across a number of brand categories with accounts including Nissan, CVS, Singapore Airlines, Bank of America, Procter&Gamble, Bare Essentials, and Sony.


“I am so honored to be the CMO here. There truly is no other agency brand in the world like David&Goliath. We have a clearly defined purpose and culture and as a marketer that’s the gold standard we’ve created not only for our agency, but for our clients too, “ said Tebbe. “We’ve always been a challenger, and that’s really a mindset, not a market position. Today, brands face Goliaths that are bigger and more rapid fire. You can be number one in your category and out of business the next. Which is why we seek partners with that challenger mindset and who are ready to take on their Goliaths. Our mantra…Bring us your Goliaths! We’re ready to take them on.”


Josh Miller, Executive Creative Director

Miller joins D&G from HUMONGOUS Productions as Creative Director producing ads for brands including Klondike Ice Cream, General Mills, The Jewish Federation, and the Bronx Zoo, as well as directing music videos and a branded series on Comedy Central called “Handy.” Prior to that he worked at B-Reel Films as Commercial and Content Film Director on brands such as DELL Computers and Red Bull. His career in advertising includes posts at Team One as Co-Creative Director, Cliff Freeman & Partners in New York as VP and Group Creative Director, Hampel Stefanides and Kirshenbaum, Bond & Partners. Over his expansive ad career he worked with brands such as Lexus, Sauza, Hornitos Tequila, Staples, XBOX, UPS and Apple and received industry awards including One Show, British D&AD, and Art Directors Club award.


Miller shared: “I feel like my career has come full circle, working with David again after all these years since our early days at Cliff Freeman & Partners. As a writer and creative director who has spent many years directing commercials and branded entertainment, I don’t have the most conventional resumé. Lucky for me, David and his agency David&Goliath don’t put a lot of stock in convention. I love the environment and culture he’s created, and I genuinely enjoy going to work each day, and being surrounded by people who are so much smarter, more talented and interesting than I am!”


About David&Goliath

David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide. D&G is an integrated creative agency based in Los Angeles, California. Founded in 1999, the agency is dedicated to helping brands connect with their challenger spirit and outsmart and outperform the competition. They help their clients overcome their biggest obstacles and achieve greatness by creating breakthrough campaigns, grounded in human and brand truths that drive exceptional cultural and business success. David&Goliath’s work has been internationally recognized for its creativity and effectiveness by Cannes, Effies, the CLIOs, D&AD, ADC, and The One Show, not to mention accolades including MediaPost Automotive Agency of the Year, Ad Age Small Agency of the Year and LA Entrepreneur of the Year. Current clients include Kia Motors, California Lottery, Jack in the Box, Universal Studios Hollywood, Imag!ne Snacks, Stacy’s, Chicken of the Sea, Auto-Owners Insurance, Covenant House and IAVA (Iraq and Afghanistan Veterans of America). The agency’s culture is built around individuals who share the brave mindset to help not only build brands but inspire each other to overcome their Goliaths.

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