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Advertiser Procter & Gamble
Brand Herbal Essences

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Media Type Web Film
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Advertiser's Supervisor K..e V...en Subscribers Only
PR M..a Br....rg Subscribers Only
Activation Strategy M..., Co.....gen Subscribers Only
Media Partner H...ts . Sc....e, ..C Subscribers Only
Music G..e Mc.....gh Subscribers Only
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Production Company P..k Pi....es Subscribers Only
Director V....nt H....ck Subscribers Only
Social Media Expert Se.....an N....ki Subscribers Only
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Account Supervisor S....na F....ng Subscribers Only
Designer K...n N....rk Subscribers Only
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Creative Team M....as Ap.....ad Subscribers Only
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Agency Producer A..a J...er Subscribers Only
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Account Manager J....ca Bo....är Subscribers Only
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About Forsman & Bodenfors

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Oatly / How much do you really know about milk?

In this return of Toni TV, two opposing philosophies clash as Oatly’s Creative Director uses whatever means possible to test Oatly’s CEO Toni Petersson and his commitment to plant-based oat drinks. With variable results, of course. The campaign also included a complaint to the Swedish Competition Authority, a book about delusions on milk, some old-school print ads and a bunch of other things.

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