TitleChanges
Agency
Campaign Changes
Advertiser Procter & Gamble
Brand Herbal Essences

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Story (original language)Subscribers Only
Philosophy (original language)Subscribers Only
Result (original language)Subscribers Only
Media Type Web Film
Length
Advertiser's Supervisor K..e V...en Subscribers Only
PR M..a Br....rg Subscribers Only
Activation Strategy M..., Co.....gen Subscribers Only
Media Partner H...ts . Sc....e, ..C Subscribers Only
Music G..e Mc.....gh Subscribers Only
PR Agency ..C Subscribers Only
Production Company P..k Pi....es Subscribers Only
Director V....nt H....ck Subscribers Only
Social Media Expert Se.....an N....ki Subscribers Only
Account Planner .y Tr.....on Subscribers Only
Account Supervisor S....na F....ng Subscribers Only
Designer K...n N....rk Subscribers Only
Creative Team R...e Ja....en Subscribers Only
Creative Team M....as Ap.....ad Subscribers Only
Agency Producer T..a W...n Subscribers Only
Agency Producer A..a J...er Subscribers Only
Account Manager B...ta Ma....rg Subscribers Only
Account Manager J....ca Bo....är Subscribers Only
Music M.., M...c ..d St....gy Subscribers Only

About Forsman & Bodenfors

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Volvo Cars / XC40 — Things

The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.

And that by not owning things, you are not owned by things.

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