TitleGravity Cat
BriefA girl is forced to rescue her cat when gravity suddenly changes, literally turning the world upside down. The film promotes the game Gravity Daze 2, so the idea was to communicate the fun of gravitational phenomena while also featuring a cat: the main character's sidekick in the game and catnip for likes in the social media world. The world turns convincingly upside-down in this spot for the video game Gravity Daze 2. The film-makers "tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes" making it "as realistic as possible to get viewers wondering how it was made, and to give it the wow factor." The story of a university student struggling with her thesis and conveys the message of the game: “Break out of your world’s box.”
Agency
Campaign Gravity Daze 2
Advertiser Sony Interactive Entertainment Inc.
Brand Gravity Daze 2

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Creative Director Y..a O....ma Subscribers Only
Director S..w Ya.....awa Subscribers Only
Online lead K....hi S...i Subscribers Only
Offline Editing H...ko T...ta Subscribers Only
Offline Editing E...ko K...ra Subscribers Only
Art Production Director Sh....ke O....ni Subscribers Only
Set Design Y...ko Ku......shi Subscribers Only
Lighting Director / Lighting At.....hi U..o Subscribers Only
Cinematography R...en O....ra Subscribers Only
Production Manager T...ya O...a Subscribers Only
Planner Director Y...ke A...ai Subscribers Only
Producer T....ya Su....ra Subscribers Only
Producer T....hi ..o Subscribers Only
Production Company Toh.......sha F..m Co......ion Subscribers Only
Account Executive M...o H....hi Subscribers Only
Account Executive K...mi W..a Subscribers Only
Planner Director Y..i Y...i Subscribers Only
Planner Director K...a T...wa Subscribers Only
Sound Designer E...o A...i Subscribers Only

Related Ads

Latest Ads