TitleGravity Cat
BriefTo communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Agency
Campaign Gravity Daze 2
Advertiser Sony Interactive Entertainment Inc.
Brand Gravity Daze 2

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