TitleBinoculars
BriefA "family" of viewing binoculars are bored of the same old view. But their luck changes when the driver of a Hyundai Tucson SUV arrives at the beauty spot and accidentally drops his keys on the way to his hike. The next thing we know, the binoculars have borrowed the SUV and roared off to discover the big wide world. From a kissing couple to a Chinese parade, it's all astonishing to them. Tucson: see more amazing.
Agency
Campaign Binoculars
Advertiser Hyundai Motor Group
Brand Hyundai Tucson

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
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Director M..t D...ne Subscribers Only
Copywriter R...n F...er Subscribers Only
Art Director ..y C....ns Subscribers Only
Executive Creative Director S...e J....on Subscribers Only

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