TitleSay No To Spec Buttons
BriefZulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients.
Campaign Say No To Spec Buttons
Advertiser Zulu Alpha Kilo
Brand Zulu Alpha Kilo

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director ..k M...eh Subscribers Only
Design J...e M...au Subscribers Only
Art Director J...e M...au Subscribers Only
Copywriter K...y W..g Subscribers Only
Photographer S....en M...eh Subscribers Only

About Zulu Alpha Kilo

Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies.Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. With 125 Zuligans in Toronto and another 30 at a partner agency in Montreal, the shop is a magnet for top global talent.
Staff are called “Zuligans” and the agency’s unique culture is passionate, entrepreneurial and fearless in its pursuit of groundbreaking ideas. On two occasions, Zulu has won top honors from Ad Age, as Small Agency of the Year and International Agency of the Year. The shop was also recently named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big.Early on Zulu took a stance against spec creative pitches. The agency’s Say No To Spec film ignited a global conversation on the antiquated practice of spec pitches that has been around since the Mad Men era. AdWeek’s feature article on the film was the sixth most read article of the year and tenth most read of all-time.The agency’s content production arm, Zulubot, has also set the shop apart from traditional competitors. The creative production playground is comprised of 9 edit suites, and audio recording suite and photography space. Zulubot’s team of creators, editors, AR/VR developers and producers bring ideas to life at lightning speed for clients.
Whether it’s building an entirely new brand platform, social content, advertising or an immersive digital experience, Zulu is a full service, next-generation agency with a track record of delivering breakthrough work and growth for brands. Over the past 10 years, Zulu has delivered impressive results for brands like Audi, Corona, Puma, Uber, Subaru, Harley-Davidson, Coca-Cola, Whirlpool and Tim Hortons to name a few. 

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