TitleSay No To Spec Buttons
BriefZulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients.
Agency
Campaign Say No To Spec Buttons
Advertiser Zulu Alpha Kilo
Brand Zulu Alpha Kilo

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director ..k M...eh Subscribers Only
Design J...e M...au Subscribers Only
Art Director J...e M...au Subscribers Only
Copywriter K...y W..g Subscribers Only
Photographer S....en M...eh Subscribers Only

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Director of Industrial Design
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