Aux Etats-Unis, 22 000 personnes meurent chaque année d'une overdose d'opioïdes, bien souvent pris sur prescription. Pour rendre hommage à ces personnes et alerter l'opinion publique sur le sujet, le National Safety Council a réalisé une opération originale : 22 000 visages ont été sculptés sur des pillules puis présentés lors d'une exposition itinérante. Au Chicago mémorial, une pillule était gravée toutes les 24 minutes. Et des stickers à ajouter sur les cartes d'assurances ont été créés pour initier le dialogue avec les professionnels de santé. 

TitlePrescribed to Death
Agency
Campaign Prescribed to Death
Advertiser National Safety Council
Brand National Safety Council

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