Remember when banners seemed like the forefront of advertising technology? Probably not. In fact, these days you may not even notice them, except when they gum up your YouTube viewing experience. With this in mind, Fevicol adhesive in India and its agency Ogilvy came up with a fun pre-roll idea. During what appear to be pre-roll ads for other products, characters get stuck fast to the Fevicol banner as soon as it appears. The agency says the approach complements Fevicol’s humorous TV ads. It’s always good to stick to your brand positioning. 

TitleSticky Banner
Campaign Sticky Banner
Advertiser Pidilite Industries Limited
Brand Fevicol

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Pre-Roll
Chief Creative Officer P...ey Subscribers Only
Chief Creative Officer S...l Subscribers Only
Chief Creative Officer Subscribers Only
Chief Creative Officer Raj......sha Subscribers Only
Creative Director Ag.....ri Subscribers Only
Copywriter Ka......gar Subscribers Only
Art Director C....yu Subscribers Only
Director P...s Subscribers Only
Production Company ..x O...ce Subscribers Only

About Ogilvy India

Ogilvy & Mather, Network of the Year at Cannes for five consecutive years, is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group 

Latest Ads