TitleBe the Hunted
Agency
Campaign The Hunt For Eastbay
Advertiser Eastbay
Brand Eastbay

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
Director N..m M...o Subscribers Only
Chief Creative Officer C...s Ber.......Hill Subscribers Only
Group Creative Director R...rt Ru.....ord Subscribers Only
Copywriter R...rt Ru.....ord Subscribers Only
Group Creative Director D...en B....no Subscribers Only
Art Director D...en B....no Subscribers Only
Creative Director B...t S...er Subscribers Only
Art Director B...t S...er Subscribers Only
Head of TV J..n D...s Subscribers Only
Executive Agency Producer J...n S...er Subscribers Only
Executive Agency Producer M..t Fl....ty Subscribers Only
Managing Director S...n L..y Subscribers Only
Executive Producer J..f Mc....al Subscribers Only
Editing Company W..K Ed.....al .Y Subscribers Only
Editor N..l S...h Subscribers Only
Special Effects / VFX ..e M..l .A Subscribers Only
Colorization ..e M..l .A Subscribers Only
Music S...ak . C...n Subscribers Only

About TBWA\Chiat\Day New York

Our true competitive advantage is our Disruption methodology. At TBWA, we believe that it is impossible to beat the competition by following the conventions of the category. In order to achieve an unfair share of category business, we must avoid entering an “arms race” of claims and instead establish alternative, futurebold paths to growth. To us, this is “Disruption,” an approach that favors bold innovation over incremental change. We seek fundamentally Disruptive Ideas that truly challenge the status quo and force a reassessment of the category on our clients’ behalf.

We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors. Through Disruption we turned Apple from a challenger brand into a category leader that all started with the “Think Different” idea, and made a relatively small spirits brand into the highest selling Irish Whiskey in the U.S. with Jameson. A proven methodology for over two decades, these disruptive brand stories have resulted in breakthrough campaigns that have a lasting impact on culture. 

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