TitleLife beyond the logo
BriefDo you recognise this bird? National Geographic Kids Magazine subverted logos and symbols from the world of childhood to remind parents that the wonder of nature will last far longer than the latest trends in popular culture.
Campaign Life beyond the logo
Advertiser National Geographic Society
Brand National Geographic Kids

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PostedAugust 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Newspaper
Creative Director M....el Le.....lfe Subscribers Only
Creative Director J...in G...s Subscribers Only
Creative Director A...ew Wh.....use Subscribers Only
Copywriter M..i C...er Subscribers Only
Art Director M....el Le.....lfe Subscribers Only
Agency Producer Ka.....ne T...pe Subscribers Only
Digital Artwork R..n Ba.....zen Subscribers Only
Digital Artwork M....el Le.....lfe Subscribers Only
Creative Director/ Art Director Michael Lees-Rolfe
Copywriter Mimi Cooper
Executive Creative Director Justin Gomes
Executive Creative Director Andrew Whitehouse
Business Unit Director Lizanne Peters
Entrant Company FOXP2
Idea Creation FOXP2

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