You’re dashing for your subway down a seemingly endless corridor when you hear a sneeze beside you. Then another! Great – not only are you late for work, but you now stand a good chance of getting the flu. Actually, no: because the nasal eruptions come not from a real person, but from digital portraits on screens lining the corridor. The last one offers some advice: with flu season on its way, arm yourself with Redoxon vitamin C. But this wasn’t just a one-off stunt: thanks to an online film, the anti-flu message also went…well, viral. 

TitleRedoxon’s viral SMRT
Agency
Campaign Redoxon’s viral SMRT
Advertiser Bayer HealthCare LLC
Brand Redoxon

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