Parlez en à un jardinier. Il vous dira que jouer de la musique ou parler à vos plantes les feront mieux pousser. Partant de ce constat, AB Inbev Allemagne s'est prêté à une expérience grandeur nature pour la bière Beck's. Ayant installé dans les champs de houblons des hauts-parleurs et des webcams, elle les a reliés à un caisson "studio mobile" qu'eile a ensuite ouvert, dans différents endroits, au grand public pour lui permettre de s'adresser aux plantes, tout en observant le champ. La récolte, bien entendue exceptionnelle, a permis de brasser une nouvelle bière: la Beck's Soundpil 

TitleBeck's Soundpils
Agency
Campaign Beck's Soundpils
Advertiser AB Inbev
Brand Beck's

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