TitleVolkswagen Commercial Vehicles - Crafter
BriefTo show potential buyers that the new "Crafter" had been designed to meet their needs, a special publication was created in the form of a designer's notepad. It took the reader through the whole design process, showing key features that had been requested by clients during research, and even naming actual fleet managers. Handwritten notes were painstakingly recreated. Page by page, the pad showed the Crafter's progression from initial scribbles to precise technical drawings - and final photographs glued into place.
Agency
Campaign Volkswagen Commercial Vehicles - Crafter
Advertiser Volkswagen
Brand Volkswagen Commercial Vehicles - Crafter

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director S...t W...er Subscribers Only
Copywriter ..n C....an Subscribers Only
Art Director ..y P....am Subscribers Only
Production Company Producer N...a N...on Subscribers Only
Designer Du....le G....ry Subscribers Only
Designer J..l B..t Subscribers Only
Illustrator T..y W...on Subscribers Only
Illustrator ..n N...or Subscribers Only
Data Director M..t I...am Subscribers Only
Account Manager S...n Ka....hi Subscribers Only
Account Manager M...us J....on Subscribers Only
Account Manager H....et B....er Subscribers Only

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