TitleGreenfield Meatless Monday
BriefTo get people thinking about meat and its effect on the planet, The Greenfield Natural Meat Co became the first meat company to support Meatless Monday. Every single Monday, its employees, its web presence and, most importantly, its social feeds were meat-free zones. Even during the days leading up to meatless Monday the company talked about the importance of eating better meat...in moderation.
Agency
Campaign Greenfield Meatless Monday
Advertiser Maple Leaf Foods Inc.
Brand Maple Leaf Foods Sustainable Meat Production

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
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