TitleKwittfluencer
BriefInfluencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic."
Agency
Campaign Kwittfluencer
Advertiser Sparkasse – public Bank of Germany
Brand kwitt

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director Jo....es H...s Subscribers Only
Creative Director F....es R...e Subscribers Only
Creative Director E...da Ni....er Subscribers Only
Copywriter An.....rie Br....er Subscribers Only
Copywriter Be....in B..m Subscribers Only
Art Director Fr.....ka K...ger Subscribers Only
Art Director S...h Do.....en Subscribers Only
Art Director A...la J....ann Subscribers Only
Photographer H..s S...ck Subscribers Only
Executive Creative Director T..l E...l Subscribers Only
Managing Director S..n R....lz Subscribers Only
Director of Photography (DOP) T...as K...e Subscribers Only
Client Services Director Al.....ra Ba....us Subscribers Only
Project Manager C....in S...n Subscribers Only
Concept Creative ..e N....is Subscribers Only
Social media consultant P..l Sa....nn Subscribers Only
Social Media Manager B...rn Tr.....ky Subscribers Only

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