| Title | Kwittfluencer |
| Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
| Agency | Jung von Matt AG |
| Campaign | Kwittfluencer |
| Advertiser | Sparkasse – public Bank of Germany |
| Brand | kwitt |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Creative Director | Jo....es H...s Subscribers Only |
| Creative Director | F....es R...e Subscribers Only |
| Creative Director | E...da Ni....er Subscribers Only |
| Copywriter | An.....rie Br....er Subscribers Only |
| Copywriter | Be....in B..m Subscribers Only |
| Art Director | Fr.....ka K...ger Subscribers Only |
| Art Director | S...h Do.....en Subscribers Only |
| Art Director | A...la J....ann Subscribers Only |
| Photographer | H..s S...ck Subscribers Only |
| Executive Creative Director | T..l E...l Subscribers Only |
| Managing Director | S..n R....lz Subscribers Only |
| Director of Photography (DOP) | T...as K...e Subscribers Only |
| Client Services Director | Al.....ra Ba....us Subscribers Only |
| Project Manager | C....in S...n Subscribers Only |
| Concept Creative | ..e N....is Subscribers Only |
| Social media consultant | P..l Sa....nn Subscribers Only |
| Social Media Manager | B...rn Tr.....ky Subscribers Only |
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