TitleOops
BriefHow many times do you drop your phone and pray you haven’t cracked the screen? Thank goodness for O2's unique Free Screen Replacement service. This was brought to life by using every possible screen-based and screen-shaped media, providing a literal demonstration of smashed screens and generating plenty of buzz. Truly a cracking use of media.
Agency
Campaign Oops
Advertiser O2
Brand O2 Free Screen Replacement on smartphones

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Case Study
Media and Creative Agency (& City) H...s M...a .K (L....n) Subscribers Only
Creative Agency V..P (L....n) Subscribers Only

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