TitleA Pawn Can Beat The King
BriefWe found the powerful graphic symbol that clearly connects with the story, and can show us a huge world problem in simply way. The Ukrainian Chess Federation and chess athletes themselves have a limited audience. That's why even really resonant and brave act that cost a current world champion her status, could remain unnoticed without our help.«A pawn can beat the king» — story about the big changes that a small pawn can cause. The current world champion in chess declared a boycott for Saudi Arabia and refused to play in a country that violates women's rights. Athlete automatically lost 2 championship titles which she had. However, she did it consciously.The most important is fast reaction to the situation. In 2 days after Ukrainian chess champion announced her decision, we created a laconic poster to support her position and draw attention to huge, modern world problem.The main achievement of the poster: it withdrew the discussion of women rights violation from the narrow sports community to the grass-roots.
Campaign A Pawn Can Beat The King
Advertiser International Triennial of Eco-posters "The 4th Block"
Brand Social Poster

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Poster
Creative Director K...a Sc.....er Subscribers Only
Copywriter Y..a T...o Subscribers Only
Art Director I...a B...ar Subscribers Only
Photographer N....ia Iv....na Subscribers Only

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