We’re familiar with the idea of detergent that comes in handy doses, but Omo and its agency TBWA\RAAD in Lebanon invented something different. In a partnership with sports kit retailer Sports 4ever, a special Omo tag was attached to sporting apparel alongside the conventional label. ‘The first wash is on us,’ it read. Just set the tag aside, and when you’ve made your new item nice and dirty with your sporting efforts, stick them both in the washing machine and let the spin cycle do the rest. |
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| Title | The Omo Tag |
| Agency | TBWA\RAAD |
| Campaign | The Omo Tag |
| Advertiser | Unilever |
| Brand | Omo |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | W...d K...an Subscribers Only |
| Executive Creative Director | M...el B...é Subscribers Only |
| Executive Creative Director | F...d A...l M...k Subscribers Only |
| Art Director | O....do .a Subscribers Only |
| Associate Creative Director | O....do .a Subscribers Only |
| Art Director | P...o Ve.....ez Subscribers Only |
| Copywriter | Le....do Ko....ic Subscribers Only |
| Copywriter | T...k F...k Subscribers Only |
| Motion Graphics Designer | L...s P....ta Subscribers Only |
| Account Director | D...a G....es Subscribers Only |
| Communications Director | R..y Ab.....ur Subscribers Only |
| Head Of Planning | R...e A..o Subscribers Only |
| Strategic Planner | H...a D....ai Subscribers Only |
| Production support | Ch......her Gh....eb Subscribers Only |
| Head of Production | R...a A...r Subscribers Only |
| Managing Director | S...r Mi......ani Subscribers Only |
| Project Manager | M....ad B....ni Subscribers Only |
| Chemical composition analyst | F...ma D....in Subscribers Only |
| Print Technical Specialist | A...t B...ia Subscribers Only |
| Production Unit Director | S..d K..n Subscribers Only |
| Technical Lead | M...an El.....in Subscribers Only |
About TBWA\RAAD
Latest News
TBWA\RAAD names Catherine Bannister as new Chief Strategy Officer
TBWA\RAAD today announced the appointment of Catherine Bannister as its new Chief Strategy Officer, effective immediately.
Bringing a wealth of experience to the role, Catherine will lead the strategic initiatives across TBWA\RAAD's diverse client portfolio. Her appointment underscores the agency's commitment to crafting holistic brand experiences and driving strategic growth opportunities for its clients.
In her capacity, Catherine will collaborate closely with the strategy team, overseeing the development of disruptive strategies aimed at fostering growth and creativity. Her emphasis on leveraging advanced strategic thinking to deliver transformative ideas will further augment TBWA\RAAD's mission to provide unparalleled creative excellence and innovative solutions.
Reda Raad, Group CEO at TBWA\RAAD, said: "We are thrilled to welcome Catherine to our leadership team. Her proven track record in leadership and strategic expertise make her an ideal fit for this role. With Catherine on board, we are poised to elevate our strategic capabilities, driving unprecedented success for our clients."
Commenting on her appointment, Catherine added: "I am honored to join TBWA\RAAD's esteemed leadership team. The agency's commitment to excellence and its deep-rooted presence in the MENA region resonate with my own passion for the area. As a senior female leader, I am proud to contribute to an organization that has been recognized as one of the Best Workplaces for Women in the Middle East."
With a distinguished career spanning various global leadership roles in the UK and Malaysia, Catherine brings extensive expertise in brand development, market expansion, and talent cultivation. Her tenure of four and a half years in the MENA region has equipped her with invaluable insights into regional dynamics, further enhancing her ability to deliver insightful strategic solutions.
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