| Title | Rainbow blood |
| Brief | Giving blood saves lives.Therefore, it is important that as many people as possible do so.However, in Peru if you're gay, your blood is not accepted.State medical centers use a form that discards the LGBT community, naming them an at-risk group along with prostitutes, ex-convicts and drug addicts who are highly likely to have an STD.To change this, the RAINBOWBLOOD movement was born under the care of the organizations PRESENTE and ATH.To generate conversation, different people from the community who had been rejected as donors underwent STD tests.Influential figures, politicians and journalists were sent the results in empty blood bags to demonstrate that these people are considered healthy donors under the WHO criteria.The bag contained a very simple message: "My blood could have been in this bag and save life but it was rejected." |
| Agency |
McCann Lima
|
| Campaign |
Rainbow blood
|
| Advertiser |
AIDS Healthcare Foundation (AHF)
|
| Brand |
PRESENTE
|
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| Posted | February 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Creative Director |
Ch.....an Ca....ll Subscribers Only
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| Creative Director |
Ma....io Fern..........donado Subscribers Only
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| Copywriter |
Ch.....an Ca....ll Subscribers Only
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| Art Director |
Fe....do Va.....res Subscribers Only
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| Production Company |
S....no Subscribers Only
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| Agency Producer |
A...so Pa....no Subscribers Only
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| Agency Producer |
A...e .e .a T...e Subscribers Only
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| PR Agency |
.a E....na Subscribers Only
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| Strategy/Planning |
R....go Re....do Subscribers Only
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