| Title | The Smash-proof Guitar |
| Brief | The agency created the world's first smash-proof guitar: a one of a kind 3D-printed metal design icon. Then it challenged rock star and notorious guitar smasher Yngwie Malmsteen to do his best to destroy it. By putting engineering company Sandvik in a pop-cultural context, the campaign managed to demonstrate the client's cutting-edge technology to a broader tech audience. The story was picked up by international tech media, reaching directly into the heart of the global core target group. |
| Agency | Forsman & Bodenfors Göteborg |
| Campaign | Let’s Create |
| Advertiser | Sandvik Group |
| Brand | Sandvik |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Soundtrack | Subscribers Only |
| Account Supervisor | G...er An.....on Subscribers Only |
| Account Manager | A..sa Pe....en Subscribers Only |
| Creative Team | ..m C...er Subscribers Only |
| Creative Team | B...�rn En.....̈m Subscribers Only |
| Creative Team | S...an T....on Subscribers Only |
| Creative Team | A...n Er....on Subscribers Only |
| Creative Team | V...or Er....on Subscribers Only |
| PR Strategist | B...ne D....ll Subscribers Only |
| Digital Strategist | M...n Ca....rg Subscribers Only |
| Digital Strategist | P...r Ga....no Subscribers Only |
| Designer | I...id A....nd J....on Subscribers Only |
| Designer | J...y W..s Subscribers Only |
| Strategic Planner | D...el Sj.....rand Subscribers Only |
| Agency Producer | A..a J...er L...in Subscribers Only |
| Production Company | B...k F..m Subscribers Only |
| Director | M...us Sv....rg Subscribers Only |
| Producer | R...rt F....er Subscribers Only |
| Executive Producer | J....in Ko....rg Subscribers Only |
| Director of Photography (DOP) | C..l N....on Subscribers Only |
| Director of Photography (DOP) | .o E..n T..p Subscribers Only |
| Director of Photography (DOP) | A...és S....hez Subscribers Only |
| Editor | J...n Kj.....rg Subscribers Only |
| Colorist | N...e Ja.....on Subscribers Only |
| Online Artist | W...e R...ng Subscribers Only |
| Production Service Company | G...n ..a F...s Subscribers Only |
| Producer | N....ha C....an Subscribers Only |
| Sound | F....ik Su....rg Subscribers Only |
| Sound | P..p Pr.....ion .B Subscribers Only |
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