The ones who run the world are the ones who own it. And Norway is certainly not owned by women. To shatter the illusion of Norwegian equality, and more importantly to encourage women to start investing, this film uses an iconic female anthem: Beyoncé's "Run the World (Girls)". Yet there was one crucial change. With Beyoncé’s permission, the agency stripped the word “girls” from the lyrics. In the film, men dance to the song. Because men own 80% of all stock in Norway. And you can't run the world if you don't own it. Girls: invest!
