| Title | Protect The Love |
| Brief | There are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated. |
| Agency |
DDB Group Italy
|
| Campaign |
Protect The Love
|
| Advertiser |
Zurich Connect
|
| Brand |
Zurich Connect
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Social Media
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| Executive Creative Director |
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