| Title | The Cancer Cover |
| Brief | Norway is world leading when it comes to melanoma, and almost 90% of the cases are connected to UV radiation. To remind Norwegian women about the importance of protecting their skin, KK (Norway’s biggest women's magazine) teamed up with the Norwegian Cancer Society to create a special summer edition: thanks to a special UV sensitive ink, the cover model develops skin cancer when the magazine lies unprotected in the sun. |
| Agency | Try Reklamebyrå |
| Campaign | The Cancer Cover |
| Advertiser | KK |
| Brand | Brand Reputation and Social Responsibility |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Branded Book |
| Creative Team | Ca....ne R..s Subscribers Only |
| Creative Team | E...k S�....sen Subscribers Only |
| Client Director | Kr....na S...en Subscribers Only |
| Producer | Ma....ne Es....nd Subscribers Only |
| Designer | T...e Jo....en Subscribers Only |
| Aller Strategic Advisor | Ka....ne R..st N...en Subscribers Only |
| Motion Designer | S...r La.....en Subscribers Only |
| Motion Designer | R....ca T...le Subscribers Only |
| Sound | ..m .. J...en Subscribers Only |
| Producer | A....as R..l V...e Subscribers Only |
| PR Advisor | R...n I...nd K...ger Subscribers Only |
| PR Advisor | A...a N...le H...a Subscribers Only |
| Editor in Chief | In....rg H....al Subscribers Only |
| Editor | S...e T....se S...nd Subscribers Only |
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