| Title | Based on a true Lotto story |
| Brief | Money can’t buy love, but that's just what this Danish Lotto millionaire did. The film shows how Lotto winner no. 3254 helped her neighbour reunite with somebody he once loved after being separated by thousands of kilometres and over 40 years. Lottery winners are often portrayed as selfish and irresponsible with their money, spending it on big cars, yachts and other indulgences. But research shows that Danish Lotto winners often share the joy of winning with others. |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | Based on a true Lotto story |
| Advertiser | The Danish National Lottery |
| Brand | The Weekly National Lottery |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Creative Director | He....ch Ve.....rd Subscribers Only |
| Creative Director | R..é S..n Kam......ard Subscribers Only |
| Account Director | G...e An....en Subscribers Only |
| Strategist | ..m B...en Subscribers Only |
| Director | T..e Fr....en Subscribers Only |
| Director of Photography (DOP) | J...er Sp....ng Subscribers Only |
| Editor | R...us N...lm S....dt Subscribers Only |
| Colorist | J...s B..h Ve......ard Subscribers Only |
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