In Brazil, 70% of purchases are still made in store, but athletic gear buyers like to get some virtual advice before they decide. Bearing this in mind, sportswear brand MIZUNO recruited a team of influencers who were also sneaker experts. When a shopper selects a shoe in the store, a screen lights up to reveal an influencer, who gives them some information about their choice. The customer can even test the sneaker on a treadmill before committing to purchase. So by the time they’ve left the store, they can been sure they’ve gotten off on the right foot. |
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| Title | Smart Shelf |
| Agency | Moma Propaganda |
| Campaign | Smart Shelf |
| Advertiser | Mizuno |
| Brand | Mizuno Sneakers |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital Installation |
| Length | |
| Creative Director | R....fo S....io Subscribers Only |
| Art Director | Gu.....me M....ns Subscribers Only |
| Copywriter | C..u V....ia Subscribers Only |
| Project Manager | R....do B...vi Subscribers Only |
| Production Company | Wo....lf Subscribers Only |
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