Ever since we were little, we’ve been told to “wash our hands”. But today and for some time to come this simple gesture is vitally important. In order to help spread the message – and show us how to clean our paws correctly – McDonald’s Russia and Leo Burnett created a pre-roll that’s a little unusual. It’s impossible to skip, reminding us that it takes a full 20 seconds to wash our hands properly. Dry them on a paper towel and you get full marks. |
|
| Title | The first unskippable pre-roll you will like |
| Agency | Leo Burnett Moscow |
| Campaign | We are for safety. With both hands |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Pre-Roll |
| Length | |
| Creative Director | E...ny Sh....ev Subscribers Only |
| Account Director | Vi....ia Se......eva Subscribers Only |
| Art Director | Ek.....na Tr....na Subscribers Only |
| Copywriter | D...a T....va Subscribers Only |
| Marketing Director | T....na G..a Subscribers Only |
| Marketing Manager | Vi....ia Lip......ani Subscribers Only |
| Digital Director | A...ey B...ov Subscribers Only |
| Digital Manager | R...an Le....ki Subscribers Only |
| Media Agency | S....om Me.....st G...p Subscribers Only |
| Media Team | T....na Ch.....ya Subscribers Only |
| Media Planner | V..a Ko.....ova Subscribers Only |
Related Ads
Job Board
Other Ads From This Campaign
Latest Ads
