If you recycle – and we very much hope you do – you may have found yourself perplexed by what might be called “the yoghurt pot conundrum.” Sure, the plastic pot goes in the plastic bin. But what if the label is made of paper? And where does that foil lid go? Apparently even the Germans, world champion recyclers, get confused. So supermarket chain ALDI decided to help them out. “Tips For the Bin” are simple illustrations on the store’s own-brand packaging that give clear instructions about where you should place the elements of each item. An educational tool that also reinforces ALDI’s eco-responsible commitments. Let’s hope other stores recycle the idea. |
|
| Title | Tips for the bin |
| Agency | Ogilvy Germany |
| Campaign | Tips for the bin |
| Advertiser | Aldi |
| Brand | ALDI |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Packaging Design |
| Length | |
| Art Director | C...o J...t Subscribers Only |
| Art Director | A..a L....ga Subscribers Only |
| Art Director | M...tz E....ng Subscribers Only |
| Art Director | E...co Mas.......rdo Subscribers Only |
| Copywriter | A....as W....er Subscribers Only |
| Copywriter | La.....ik S....tz Subscribers Only |
| Copywriter | Fr....ik B...m Subscribers Only |
| Copywriter | A....ny Ma....di Subscribers Only |
| Copywriter | A...e W...en Subscribers Only |
| Creative Director | Ch......her No.....er Subscribers Only |
| Executive Creative Director | F...x L...ke Subscribers Only |
| Chief Creative Officer | S....an V...l Subscribers Only |
| Chief Creative Officer | B...n B...er Subscribers Only |
| Product Manager | M...o G...er Subscribers Only |
| Product Manager | C....na P..s Subscribers Only |
| Account Management Team | F...k Di....ch Subscribers Only |
| Account Management Team | Al.....er P....er Subscribers Only |
About Ogilvy Germany
Our Work
Latest Ads
