| Title | Handle with "I don't" care (board) |
| Brief | An industry where a lot of glasses shatters everyday could really benefit economically by swapping breakable glasses with Strahl products. But how do you grab potential clients attention and communicate the product benefit in an efficient way? You don’t. Instead of telling them about the product benefit, we demonstrated it. The ultimate test and the best way to demonstrate the key benefits of Strahl products was simply to send an actual glass to potential clients. By mail. Without any protection whatsoever. |
| Agency | Apriil |
| Campaign | The safe delivery |
| Advertiser | Strahl unbreakable glasses |
| Brand | Strahl |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Direct Mail |
| Chief Creative Officer | D...en Tr.....ik Subscribers Only |
| Concept | C...ric L...au Subscribers Only |
| Art Director | �....ein ..k Subscribers Only |
| Photographer | Fr.....co M...oz Subscribers Only |
| Director | Fr.....co M...oz Subscribers Only |
| Copywriter | E..k .. L..ø Subscribers Only |
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