On October 11, International Day of the Girl, popular Colombian teen beverage Pony Malta and its agency MullenLowe SSP3 transformed young women into female icons of empowerment. The key was one of TikTok’s most popular features: dubbing. Users could select audio files with extracts of speeches from the likes of Michelle Obama, Malala Yousafzai and Ruth Bader Ginsberg, and literally speak in the voices of these legendary women. From popular influencers to everyday fans, the girls used their lip-synched videos to inspire, inform and empower. Because why be an influencer, when you can be an icon? |
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Title | #SheSpeaks |
Title (original language) | #EllasHablan (Inglés) |
Agency | MullenLowe SSP3 Colombia |
Campaign | #SheSpeaks |
Advertiser | AB Inbev |
Brand | Pony Malta |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Executive Officer (CEO) | Fr.....co S...er Subscribers Only |
Chief Creative Officer | C...os A...es Ro.....ez M...oy Subscribers Only |
Chief Operating Officer (COO) | J..n P...o G...ía Subscribers Only |
Chief Innovation Officer | C...lo P...as Subscribers Only |
Creative Director | J...e E....er P...o Subscribers Only |
Creative Director | Gu.....mo Si.....ue Subscribers Only |
Copywriter | L...a M...na Subscribers Only |
Account Director | F....na M...i Subscribers Only |
Account Executive | Jua.......tián A....alo Subscribers Only |
Digital Director | Je....er B....ll Subscribers Only |
Brand Manager | Du....ka Ar......nez Subscribers Only |
Account Planner | L...a T...es Subscribers Only |
Head of Production | J..e V....te A....ar Subscribers Only |
Animation/3D | A...és T...es Subscribers Only |
Animation/3D | Jul......avid Go....lez Subscribers Only |
Animation/3D | J...er C....res Subscribers Only |
Animation/3D | N....ás Fu.....or Subscribers Only |
Music | Cam.......rés M...na Subscribers Only |