JCPenney - "Sing Along"

Station Film

Station Film New York, United States

3200

Brand: JCPenney
Country: United States

Advertiser: JCPenney

Title	Sing Along
Agency	Station Film
Campaign	Sing Along
Advertiser	JCPenney
Brand	JCPenney
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Length	32 seconds
Production Company	Station Film
Creative Director	J..h Sc.....ker Subscribers Only
Creative Manager	C....ce Va.....ool Subscribers Only
Copywriter	C....ce Va.....ool Subscribers Only
Art Director	H....ee K..g Subscribers Only
Executive Producer	Ka....en T...es Subscribers Only
Production Company	S....on F...s Subscribers Only
Director	R...a M...ey Subscribers Only
Post Production	L...y P..t Subscribers Only
Editor	L...n Hef......ger Subscribers Only
Assistant Editor	J..e O...rs Subscribers Only
Animation	J..e O...rs Subscribers Only
Animation/3D	S..h O...n Subscribers Only
Sound	S....ie Ri.....son Subscribers Only
Colorization	N..l An....on Subscribers Only
Finishing	M..k Su....an Subscribers Only
Executive Producer	J....ca B...y Subscribers Only
Music	B...d M...c Subscribers Only

About Station Film

Since its launch in 2008, bicoastal/international Station Film has quickly established itself as one of the industry’s top creative shops. It is home to an eclectic mix of award-winning directors responsible for some of today’s most talked about TV commercials, web films and branded content. Station Film’s partners are industry heavyweights Stephen Orent, Michael Di Girolamo, Caroline Gibney and Tom Rossano.
Station Directors:Borderline, Sam Cadman, Allen Coulter, Scott Corbett, dom&nic, Brendan Gibbons, Mark Gilbert, Jonathan Hyde, David Gray, Alek Keshishian, Peking, Seyi Peter-Thomas, Justin Reardon, Josh Soskin, Cedric Nicolas-Troyan, and Eli Sverdlov.
Outsider Directors:David Harriman, Gevorg Karensky, Henry Littlechild, Jorn Threlfall

Latest News

The NBA Starter Offers His Legal Services in This Faux Infomercial Promoting Sprint print, appropriately, tapped a pro basketball player for the spots it debuted during Sunday Night's NBA All-Star Game. The work, titled "Kevin Durant, Lawyer to the People," out of agency Translation features the Oklahoma City Thunder forward posing as a lawyer in an over-the-top faux infomercial.

In addition, a courtroom drama-like companion ad shows Durant defending the an average woman from the prosecution -- i.e. a price-gauging cell phone carrier -- with flair. There, ex-NBA player Charles Oakley appears as the bailiff and actors Frank Ridley and Kevin Kilner play the judge and prosecutor. The 60-second spot has been cut into 30- and 15- versions as well.

http://creativity-online.com/work/sprint-800-kevin-durant-associates-infomercial/39015