Title#PauseToRemember
Agency
Campaign #PauseToRemember
Advertiser HomeEquity Bank
Brand HomeEquity Bank

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Agency Z..u A...a K..o Subscribers Only
Creative Director ..k M...eh Subscribers Only
Associate Creative Directors ..c B..., ..n Cu....gs Subscribers Only
Art Director M....el Ro....uk Subscribers Only
Writer J....on K..p Subscribers Only
Account Team D...d Tr.....y, V...et Ka.....ei Subscribers Only
Planning Team ..m Ho....s, S..n B..l Subscribers Only
Client Ho.....ity B..k Subscribers Only
Clients Y...ne Zi.....i, Vi....ne G...i, N...y To.....an Subscribers Only
Media Agency ..D Subscribers Only
Media Agency Planners D...ne Ma.....e, Mi....ll Co.....sse Subscribers Only
PR Agency Pr.....nt Com.......ions Subscribers Only
PR Agency partners W...ek Da.....ki, M...an Mc....an Subscribers Only
Production House Z....ot Subscribers Only
Production House Producers ..m E...s, C....en A...n Subscribers Only
Editor A...ee Mi....ll Subscribers Only

About Zulu Alpha Kilo

Trade publications have written that Zulu Alpha Kilo (Z.A.K. for short) stands out as a ‘maverick global indie agency’ within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008, we’re proud that our shop has built a reputation over the years as an industry outlier and one of the most respected independent agencies in the world.
In 2016, Ad Age named us Small Agency of the Year and in 2017, 2021 and 2022, International Small Agency of the Year. We were featured as one of Forbes Top 100 Innovators of 2018, The Drum’s Agency of the Year 2021, and Campaign US 2021 Independent Agency of the Year. For three years running, Fast Company has recognized our work in their World Changing Ideas issue. In 2022, we were listed among the top ten independent agencies in the world in Cannes, One Show and D&AD, based on a body of effective, breakthrough work.
We were founded on the belief that the world needs more creativity. It’s what drives all our decision-making. There is just so much ineffective, badly crafted work in the world that never gets noticed, has zero impact and is a waste of client budgets. We are here to change all that.
When you truly embrace creativity as a competitive advantage, you will see it transform your world and your business. We’ve witnessed this over and over with our own clients.
And, as a purpose-driven company, we also use our creativity to do good in the world by supporting causes we truly believe in.
With 180 staff in New York, Toronto, and Vancouver, Z.A.K. is a magnet for top global talent. Want to change your world as a marketer? Let’s fight sameness together. 

Latest News

Campbell's latest campaign out of Zulu Alpha Kilo is putting the 'AI' in pAInting

 

Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social.

For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity.

As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.

“Campbell’s soup is a brand grounded in a great deal of tradition,” Mackenzie Davison, VP of marketing at Campbell Company of Canada says, “but it’s equally important to evolve and engage with modern trends to continue to stay relevant today and for years to come. Campbell’s pAIntings immediately drew us in as a way to tap into today’s culture that stays true to the brand’s history.”

“This was an exciting project because there was no way for us to know exactly what the output would look like. AI prompts are a bit of an art unto themselves,” said Brian Murray, Chief Creative Officer at Zulu Alpha Kilo. “Also, to keep the experiment pure, Campbell’s asked us not to retouch the art in any way, even leaving in any typos on the cans’ labels.”

Campbell’s pAIntings was developed in collaboration with agency partner Zulu Alpha Kilo for the creative, paid media partner Spark Foundry, and spPR was engaged for PR outreach and earned media. 

Latest Ads