| Title | The In-Between Water (Case Film) |
| Agency | TBWA\ Helsinki |
| Campaign | The In-Between Water |
| Advertiser | Alko |
| Brand | Alko |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Product Design/Development |
| Length | |
| Media Agency | D...ar .y .b Subscribers Only |
| Production Company | P...ta S...io Subscribers Only |
| Chief Creative Director | J...i Po....en Subscribers Only |
| Vice President (VP) | Ju.....tti R...io Subscribers Only |
| Account Director | E..a Ko.....nen Subscribers Only |
| Creative Director | V...e O....en Subscribers Only |
| Art Director | L...e Ka.....aa Subscribers Only |
| Senior Art Director | Ca.....ik Mo....er Subscribers Only |
| Designer | A..o W...�n Subscribers Only |
| Copywriter | O..o K...iö Subscribers Only |
| Project Coordinator | R..a Ko.....ski Subscribers Only |
| Creative Content Strategist | Pa....na P...iö Subscribers Only |
| Designer Trainee | S..i H...tö Subscribers Only |
| Designer Trainee | A..a La.....nen Subscribers Only |
| Junior Copywriter | L...e Pe.....mpi Subscribers Only |
| Designer / Animator | L..a Al....la Subscribers Only |
| Art Director | M...i Vi....en Subscribers Only |
| Art Director | E..o Re......nen Subscribers Only |
| Production Coordinator Trainee | L...a Ka.....en Subscribers Only |
| Editor Trainee | A...n Ra....na Subscribers Only |
| Photographer | F...y H..a Subscribers Only |
| Production Manager | T...ka Ti....en Subscribers Only |
| Editor / Photographer | M...o Ku......lmi Subscribers Only |
| Director / Head of Screen | I..o Ho....en Subscribers Only |
| Editor | L..a My.....�ki Subscribers Only |
| Creative Team | S..i T....la Subscribers Only |
| Creative Director | T..o Sil......nen Subscribers Only |
| Editor | T...ka La....en Subscribers Only |
| Analytics Manager | E...li T..i Subscribers Only |
| Insight Trainee | N...i P...äri Subscribers Only |
| Advertising Manager | M...a ..o Subscribers Only |
| Advertising Manager | M....ta I....ho Subscribers Only |
| Advertising Manager | S..i Ka......nen Subscribers Only |
| Advertising Manager | I...s Mi....en Subscribers Only |
| Advertising Manager | P...vi S...o Subscribers Only |
| Advertising Manager | K...er Ku....en Subscribers Only |
| Advertising Manager | V...i Va....en Subscribers Only |
| Advertising Manager | S...a Ka.....en Subscribers Only |
| Advertising Manager | J...i T...mä Subscribers Only |
| Advertising Manager | M...a A....lo Subscribers Only |
| Advertising Manager | An.....sa Ko....en Subscribers Only |
| Advertising Manager | M...u S...iö Subscribers Only |
| Animation Director | M...o V....la Subscribers Only |
| Animation Director | H...i T..i Subscribers Only |
| 3D Artist | J..i T...ka Subscribers Only |
| 3D Artist | S...ri Ha......nen Subscribers Only |
| Illustrator | V...ka S....ma Subscribers Only |
| Producer | H...i H�......�inen Subscribers Only |
| Executive Creative Director | T...as Se....nen Subscribers Only |
| Client Manager | ..a Vi....en Subscribers Only |
| Client Director | E...a F....ek Subscribers Only |
| Digital Planner | Han......ina Li.....öm Subscribers Only |
| Media Planner | Ul.....ija M....nen Subscribers Only |
| Executive Creative Director | M...o P....lä Subscribers Only |
| Chief Creative Officer | R...to Fe.....ez Subscribers Only |
About TBWA\ Helsinki
Latest News
'Tampon for men' brand now goes fully gender neutral
The launch of Tampon for Men for transgender men during last year's Transgender Awareness
Week became a global talking point. It was featured in news in 89 different countries and
sparked lively discussions on social media. Opinions were divided, but feedback from the
transgender community and supporters of diversity was overwhelmingly positive, with many
expressing gratitude for feeling seen due to the campaign.
"We paid close attention to the conversation. From the feedback we recognized the need for
completely gender-neutral products that would recognize non-binary individuals as well.
Additionally, there were requests for other products, such as underwear liners and menstrual
pads. Based on this, we started developing a fully gender-neutral product line that will be
launched this summer," says Sanna Karhu, CEO of Delipap Oy, the company that manufactures
Vuokkoset products.
Gender-neutral period products acknowledge non-binary individuals
Tampon for Men highlighted the fact that menstruation can affect men as well. With a similar
gender neutral design, the new 'For Menstruation' product line is even more inclusive and aims
to expand the conversation about menstruation to include non-binary individuals as well.
"Some people who menstruate do not identify as women. They can be men, non-binary, or
intersex. On the other hand, not all individuals who identify as women experience menstruation,
and that does not make them any less women. We want to highlight this diversity of menstruation
and gender," says Sanna Karhu.
"Understanding of gender is continually evolving. Companies and organizations have no excuse
to ignore scientific research on gender diversity. The world is changing, and businesses must
change with it. This is another step in the right direction," says DEI consultant Dakota Robin.
For Menstruation product family will have tampons as well as underwear liners and menstrual
pads, which were included based on feedback. It will be available in retail stores throughout
Finland in June 2024.
Latest Ads
