Aural marketing has been used for a while now to enhance brand image and encourage sales. But now the field of sensory marketing is expanding to boost consumers’ enjoyment of the things they buy. Take these Colombian coffee producers, who with the help of the local branch of McCann Worldgroup – not to mention an expert in psychology and multisensory experiences – created a way of making coffee even more pleasurable. The result is a hypnotic blend of music and images designed to enhance your senses and make a sip of Colombian coffee a mind-blowing experience no matter where in the world you happen to be. |
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| Title | Beyond Taste: Enjoy the taste of Café de Colombia |
| Agency | McCann Worldgroup Colombia |
| Campaign | #BeyondTaste |
| Advertiser | Café de Colombia |
| Brand | Café de Colombia |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Advertising Manager | N....ia Va....ia Subscribers Only |
| Chief Executive Officer (CEO) | Á......José F....es Subscribers Only |
| Vice President (VP) | A...es J....ez Subscribers Only |
| Creative Managing Director | D...a T...na Subscribers Only |
| Creative Director | D...el Go....ez Subscribers Only |
| Creative Director | A...és V....ra .e .a ..z Subscribers Only |
| Copywriter | D....la R...ro Subscribers Only |
| Copywriter | Fe....do G....ra Subscribers Only |
| Account Director | J...e S...ez Subscribers Only |
| Sound | M...el .e N....�ez Subscribers Only |
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