We’re often told that “every little helps”. But in these troubled times, it’s tempting to focus on our own problems and anxieties. To remind the general public that giving can be a simple action, the Royal Australian Mint came up with a small but ingenious solution: the Donation Dollar. A coins that’s legal tender but, as it circulates, prompts Australians to donate. Saatchi & Saatchi Australia’s ingenious way of stirring social consciences also won numerous awards at Spikes, Caples, Cannes Lions and our very own PHNX event.
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| Title | Donation Dollar |
| Agency | Saatchi & Saatchi |
| Campaign | Made to make a difference |
| Advertiser | The Royal Australian Mint |
| Brand | The Royal Australian Mint |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | M..e Sp.....ski Subscribers Only |
| Executive Creative Director | S...n Ba....co Subscribers Only |
| Creative Director | ..e S...er Subscribers Only |
| Senior Creative | A..m F...ie Subscribers Only |
| Copywriter | A..m F...ie Subscribers Only |
| Senior Creative | P...r Cv.....ski Subscribers Only |
| Art Director | P...r Cv.....ski Subscribers Only |
| Designer | A...e .e S....es Subscribers Only |
| Finished Artist | J...et S...s Subscribers Only |
| Executive Producer | L..y Tr....ve Subscribers Only |
| Production Company Producer | Z..a Ba....tt Subscribers Only |
| Digital Producer | N..k B..m Subscribers Only |
| Digital Design | J...yd H..d Subscribers Only |
| Agency Content Producer | H....er M...an Subscribers Only |
| Strategist | J..k G....rt Subscribers Only |
| Account Director | L..h Wi....ms Subscribers Only |
| Account Director | J...s C....on Subscribers Only |
| Account Executive | J..e Ma....ne Subscribers Only |
| Business Director | R....ca Ro.....on Subscribers Only |
| Executive Strategy Director | A..x Sp....an Subscribers Only |
| Managing Director | M..k Co....ne Subscribers Only |
| Public Relations | H..D ..L S...ey Subscribers Only |
| PR | ..b T...n Subscribers Only |
| PR Strategist | S...h B...o Subscribers Only |
| Account Director | S...h B...o Subscribers Only |
| Group Managing Director | S..e L....ey Subscribers Only |
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